Not sure how to plan a trade show booth? Your first trade show can feel overwhelming. Between deadlines, design decisions, and unfamiliar industry jargon, it’s easy to feel lost. Especially if you’re the event planner, marketing director, or business owner tasked with making it all happen.

Material handling at trade shows is a crucial yet often overlooked aspect of event planning. It involves moving exhibit materials from the loading dock to the booth and back. This process, known as "drayage," can be surprisingly costly.

Trade shows are bustling hubs of opportunity. They offer a platform to showcase your brand and connect with potential clients. However, they can also be a minefield of hidden costs and scams.