1kosmos

1kosmos, a rising innovator in digital identity verification, arrived at Identiverse 2025 with a tight budget and a critical mission: to prove they belonged alongside industry giants. By partnering with Authentic Exhibits to deploy a strategically blinding backlit display, they achieved a "Beacon Effect" that cut through the noise. This visibility directly attracted a massive big-box retailer in the home construction sector, a landmark deal that validated their market position and catalyzed a capital raise of $72 million in investor funding to meet escalating global demand.

Size: 10x20 Backlit Booth

Sector: Tech & Electronics · Cybersecurity · Digital Identity / Identity Access · Management (IAM) · Cloud Infrastructure

Show: Identiverse Expo – Mandalay Bay Convention Center

Location: Las Vegas, Nevada

Year: 2025
Booth with digital displays promoting identity verification and passwordless authentication, two people talking at the counter, and a small group of two people conversing nearby, with potted plants and seating.
An office booth with a large digital display background showing the words 'Identity Verification' and 'Passwordless Authentication', with a man in a blue suit using a device to scan his face for verification, and two people talking nearby, with a wom
A conference room with large digital screens displaying information about passwordless authentication, biometric identification, and identity verification. Several people are engaging with the screens, including a woman reading a document and others
Trade show booth for 1KOSMOS with digital screens displaying information about identity verification and passwordless authentication, featuring a table with chairs, a reception counter with a person, and two people engaged in conversation.
A large, illuminated conference or exhibition booth with a red, black, and purple theme. The booth features a media wall with a digital display showing a man in a suit holding a phone, along with the slogan: "One Universe. One Identity. One Kosmos."
Trade show booth promoting 1KOSMOS, featuring large digital screens, informational panels about identity verification and passwordless authentication, three visitors engaging with displays, and branded furniture with plants. 
Challenge

As a first-time exhibitor at Identiverse, 1kosmos faced a steep uphill battle for visibility and credibility. The expo floor was dominated by well-established industry giants with massive marketing budgets, creating overwhelming visual noise that made it nearly impossible for emerging brands to stand out. In a field where trust and perceived sophistication are everything, a modest or dim booth risked signaling inexperience or lack of innovation. Compounding these issues, 1kosmos needed to debut new products and establish immediate market presence to secure enterprise partnerships critical to their next stage of growth.

Solution

Authentic Exhibits engineered a High-Impact Backlit Booth Solution designed to give 1kosmos the presence of a market leader without the cost of one. Using high-intensity LED illumination, we created a powerful “Beacon Effect” that cut through the crowded hall and drew attendees in from multiple aisles away. The vibrant, evenly lit fabric graphics ensured crystal-clear communication of their complex passwordless authentication diagrams, free from shadows or glare. This sleek, luminous environment conveyed a premium, tech-forward aesthetic that elevated brand perception and enabled 1kosmos to stand shoulder-to-shoulder with competitors ten times their size.

Impact

The booth’s visibility directly sparked a pivotal moment: executives from a major big-box retailer spotted the 1kosmos display from across the floor, were drawn in by its clarity, and ultimately signed a transformative enterprise contract. This single deal became the proof-of-concept investors needed, catalyzing a $72 million capital raise to scale 1kosmos’ identity-first security solutions globally. Additionally, the backlit design generated a 23% increase in booth traffic and conversions, established 1kosmos as a serious contender in the IAM space, and delivered a five-star experience praised by their team. The Identiverse appearance not only elevated their brand—it directly reshaped the company’s growth trajectory.